Subscription Law ComplianceDesigned for Your Business
80% of ecommerce stores selling subscriptions have compliance gaps that can lead to $25k+ lawsuits. We fix your store in 5 days.
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Subscription Law ComplianceDesigned for Your Business
80% of ecommerce stores selling subscriptions have compliance gaps that can lead to $25k+ lawsuits. We fix your store in 5 days.
Hundreds of subscription lawsuits are being filed each month.
California's Automatic Renewal Law (ARL) changed in July 2025. Serial plaintiffs and their law firms are now suing subscription brands systematically. Your default, templatized checkout page and subscription flow is their target.
ARL cases filed or threatened since July 2025
the average settlement for small to mid-sized brands
of lawsuits target the same 5 compliance gaps
Recently named in ARL lawsuits
An AI-native solution that gets better over time
SmoothSail doesn't just provide a quick fix. We built a system by analyzing hundreds of real lawsuits, then plugged in real-time tracking of the most active plaintiff attorneys and access to new ARL cases as they're being filed.
- Access to virtually all ARL court filings
- Constant monitoring of new cases, law changes, and plaintiff firm tactics
- Everything you need to stay one step ahead
How SmoothSail works
SmoothSail is the AI-powered solution that helps ecommerce businesses understand their compliance risk, build merchant-specific fixes, and stay current as regulations change.
Audit
We scan your site, checkout, emails, terms and other customer communications against every known ARL violation pattern.
Fix
We implement the corrections directly, or hand you exact instructions.
Monitor
We re-check your setup and provide real-time updates when lawsuits or law changes happen.
How SmoothSail works
SmoothSail is the AI-powered solution that helps ecommerce businesses understand their compliance risk, build merchant-specific fixes, and stay current as regulations change.
Audit
We scan your site, checkout, emails, terms and other customer communications against every known ARL violation pattern.
Fix
We implement the corrections directly, or hand you exact instructions.
Monitor
We re-check your setup and provide real-time updates when lawsuits or law changes happen.
Pricing
If you stay exposed
$25-0k+
The average cost of a single ARL lawsuit.
California's consumer protection laws are structured to favor plaintiffs on legal fees, so even a win can cost $10k–$15k out of pocket.
- No audit of your current exposure
- No fixes to known violation patterns
- No monitoring for new lawsuits or law changes
- No audit trail or documentation to support your defense
- No support if a demand letter arrives: just an expensive attorney, on your own dime
- You find out you're non-compliant only after you're already being sued
Get protected
for a custom price for your business
- Full ARL audit: site, checkout, terms, emails, every channel
- Every violation identified and corrected
- Plain-English report of what changed
- Monthly re-audits
- Ongoing monitoring of new lawsuits and law changes
- Support if you receive a demand letter
“Nobody warned me about getting sued for this”
One of our founders launched a subscription brand. A few months later, he got sued out of the blue. He'd never heard of ARL and his complaint named text his own e-commerce platform hadn't even made him able to edit. What followed was legal fees, lost time, and stress that had nothing to do with running his business.
SmoothSail exists so other merchants get the peace of mind he didn't.
Get ahead of it, before they do
Get a free, no-obligation look at where your business actually stands.
Frequently Asked Questions
What is California's Automatic Renewal Law (ARL)?
A California law (Cal. Bus. & Prof. Code § 17600 et seq.) that requires subscription businesses to clearly disclose auto-renewal terms, get explicit consent, and provide easy cancellation, among other requirements. It was significantly expanded in July 2025 - but most merchants still aren't compliant.
Does ARL apply to my business if I'm not based in California?
Yes. If you have any subscription customers in California, the ARL applies to you and you can be sued in California courts under California law, regardless of where your company is registered.
I'm on Shopify - didn't they already fix this?
Shopify made a significant change by updating its default checkout text in June 2026, but the new default is generic, all-purpose text that still carries wrong assumptions and can leave you exposed. It's also just one piece of the puzzle: your policies, post-purchase confirmation emails, and other customer-facing communications could still leave you wildly exposed.
What if I already received a demand letter?
Contact us right away: the sooner we look at the claim and your current setup, the more options you have to respond well.
How long does the audit and fix take?
Most audits and fixes are completed within 5 business days of your first call with us.
Will a one-time fix protect me forever?
No single fix is permanent, because ARL and how plaintiffs' firms interpret it keeps evolving. What keeps you protected long-term is our ongoing monitoring: we track new lawsuits, law changes, and plaintiff firm tactics, and flag exactly what needs to change in your setup as they happen. That way you stay compliant as the landscape shifts, instead of finding out the hard way.
Is this only for Shopify stores?
No. We work with any ecommerce or subscription business that is selling in the US.
Are you a law firm, or is this legal advice?
No, SmoothSail is a technical compliance service, not a law firm, and nothing here is legal advice. What we can do is minimize your risk: fix known ARL violation patterns and keep watching for new ones. What we can't do is promise nobody will ever sue you - anyone can sue anyone, no matter how compliant you are. But if it happens, you'll have the documentation and support in place to respond well, and your exposure will already be as low as it can be. If you're ever facing active litigation, we recommend also working with an attorney.